I found this post via Twitter by Joshua Merritt. A bit of a sharp wit, but then again he is telling people that they are doing curation wrong if it is easy — which I agree. Yes, you can spend 10 minutes a day curating to a niche topic portal, but then you are not adding your own value, like this intro and my comments. I wrote a blog post recently about how Algorithmic Content Curation’s Fails to both scale and help with your goals of “thought leadership” and being seen as an “expert” — both of which are especially true for B2B content marketing and professional services. If you want to be recognized as an expert or a leader you have to do the work — not always easy.
Here it is from Joshua …
I’m just going to come out and say it upfront: good (read: effective) content curating ain’t easy. All the tweets and posts and tools out there telling you that curating content is going to make you rich and famous and set your Klout score (should you actually care) rocketing from 14 to 85 overnight are full of horse apples.
The general sentiment of many tweets and posts and curate-o-magic tools out there is that you can quickly copy and paste a little schtuff from here and there, post it to your blog, queue it all up in hootsuite or tweetdeck or whatevs, and that’s it – you’re a thought leader.
Ummmmm, no. There are content spammers, and there are content curators. Learn the difference – and five simple tips to keep you among the effective content curators.
You don’t go to a museum to look at crap (unless it’s a crap museum)
Curating as a profession is most often associated with museums. I love the Wikipedia entry for curator because it calls out one of the most important responsibilities of the role in the opening paragraph:
Traditionally, a curator or keeper of a cultural heritage institution (e.g., gallery, museum, library or archive) is a content specialist responsible for an institution’s collections and involved with theinterpretation of heritage material.
Emphasis added on interpretation to make a point: just linking to something without any semblance of thought, or an attempt to make a cohesive point, or adding your own commentary or expanding on is, isn’t curating. It’s content spamming, particularly when done en masse. Let’s take a look at 5 easy-to-understand ways to make your curated content stand apart and keep your followers coming back for more.
5 tips for effective content curation
[ Read Original ]